Lavazza Influencer Campaigns

New Traditions #Lavazzaholidays

An awareness and influencer- led campaign for the holiday season. From mid-November 2017 through mid-January 2018 11 influencers showed their followers new ways they were celebrating with the help of Lavazza, and in turn, Lavazza shared influencer content across all brand-owned channels.

The campaign was a huge success, resulting in a 14% increase in fans on Lavazza’s Instagram channel, a total reach of 10.5M.

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#LavazzaSundays

What better way to spend a relaxing Sunday but with a premium cup of Lavazza coffee? Every Sunday for 27 weeks we asked lifestyle influencers to show how they relaxed on Sunday with a crafted cup of Lavazza coffee.

This campaign generated 5.2M total impressions with a 7.7% brand channel rate and an overall blended engagement rate of 2.4%.

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#LavazzaFoodies
Coffee lovers are also food lovers. Content created showcased how Lavazza coffee can be both incorporated into their cooking experience as well as compliment their food choices. #LavazzaFoodies campaign generated just under 2 million impressions. It highlighted the way ten foodie influencers enjoyed Lavazza as a perfect pairing or ingredient.