Trubar

I was part of team that created a re-launch and new creative platform for the brand TRUBAR. A delicious and clean protein bar with fun dessert like flavors! Helping create the look and feel I used the bright colors of the packaging to convey the fun and variety of human experience. We created a wave graphic that connect the content together and again bring a playful spin on things. Photography that evoked human reactions and authenticity were key in bring the idea of Fit For Every You to life.